It was an honour to work on the photography for a Cornwall Air Ambulance billboard campaign to help raise funds for the New Heli Appeal.
The initial focus of the campaign was to take a portrait of Talan, a little boy who had been severely injured in a car crash - without the quick response of Cornwall Air Ambulance the outcome could have been very different. Also to support the campaign, we photographed members of the team in various scenarios around the helicopter which have since been used on smaller billboards and promotional literature.
The campaign was hugely succesful and resulted in the addition of a brand new helicopter for the Cornwall Air Ambulance Trust.
We worked with Sal for a new campaign, focusing on the ‘faces’ of the individuals impacted by the lifesaving work of Cornwall Air Ambulance. The brief was to capture the emotion of each individual, whether it be paramedic, patient or family member. Sal understood the brief perfectly and delivered high-quality shots that brought real character and feeling to our campaign. The ‘faces’ campaign was used across digital channels, print and outdoor advertising to great success and some of these images can still be seen today in our retail shops, which is testament to the quality of Sal’s work.